[…]

I really wish I’d seen this earlier, and been able to forward it more widely, but I think this is a really excellent contribution to the problem of trafficking around the World Cup, led by MTV. The only question being – why didn’t FIFA put their name to this?

The clip seems to be part of a wider EXIT campaign run by MTV to raise awareness of exploitation and trafficking across Europe.

I have to say MTV and human rights campaigns haven’t been particularly synonymous in my mind so far (when I think MTV I think Punk’d!), but I think this is a great platform for contacting people, and a really laudable effort.