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This series of ads for Dutch optician Oogmerk starts out kinda funny, and quickly progresses to teeth-grittingly sexist.

Under the slogan “get the respect you deserve”, we start off here:

optician3.gif

Then we get this one:

optician2.gif

Still kinda funny?

What about this:

optician.gif

Gross! And this is the only representation of a woman in the series.