According to Live Science, a recent study by Indiana University’s Department of Psychological and Brain Sciences suggests that "young men just find it difficult to tell the difference between women who are being friendly and women who are interested in something more".
About 70 percent of college women reported an experience in which a man mistook friendliness for a ‘sexual come-on’.
The study also found that it goes both ways for men – they mistake females’ sexual signals as friendly ones. The research suggests men have trouble noticing and interpreting the subtleties of non-verbal cues.
Pamela McAuslan, associate professor of psychology at the University of Michigan-Dearborn, commented, "I would say that there are many factors that could relate to men demonstrating insensitivity to women’s subtle non-verbal cues". These factors would include socialisation, gender roles and gender stereotypes, she said.