How do you even chose the most offensive and misogynist moment in this ad for instant noodles? (The line “Farewell to guilt trips, nagging and random tantrums”, accompanied by a woman slapping a man, competes with “If she lived in a cupboard, things wouldn’t be so tough”).

On Brand Republic:

Cheryl Calverley, brand manager at Pot Noodle, said: “We are really excited about this new, youth-focused strategy, which represents a move back towards Pot Noodle’s traditional target audience.”

H/T to Amity.