Those Dove ads were retouched after all…

Do you remember the Dove campaign for ‘Real Beauty’? It divided feminist opinion and caused all manner of controversy.

But we now learn the photos were substanatially retouched. (Oh the irony.) In an interview in The New Yorker, Photoshop guru to the stars, slips in this admission:

To avoid such complaints, retouchers tend to practice semi-clandestinely. “It is known that everybody does it, but they protest,” Dangin said recently. “The people who complain about retouching are the first to say, ‘Get this thing off my arm.’ ” I mentioned the Dove ad campaign that proudly featured lumpier-than-usual “real women” in their undergarments. It turned out that it was a Dangin job. “Do you know how much retouching was on that?” he asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”

(Via About-Face)

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