This website (with hat-tip to C for sending it to me) is designed to encourage people to be more aware of the need for cervical screening – a right and good thing. But on looking at the website who would you think had cervixes?
Gee my top ten reasons for not getting screened after watching it?
1. I don’t see why advertisers thing women want men acting dumb to tell them about cervical cancer.
2. If the NHS can’t manage to put a single woman on the front page of a site about cervical cancer then they ain’t going near my bits!
3. If the implication is “have a smear test, be more attractive to men” then I’ll pass, thanks.
4. Reinforcing the notion that men are “clever” and should explain things to women is infuriating.
I AM IN NO WAY SUGGESTING WOMEN SHOULDN’T GET SCREENED, just to be clear, only that this advertising “campaign” is ill-thought out and rather insulting to women. The only time a woman “appears” (it’s only by name not in a pictorial way) on the site is the “True Stories” page – the message – men “know” about cervical cancer and women just suffer/die from it.