Calpol: pain relief with a little gender role reinforcement on the side.

This advert for Calpol has been causing twenty second bursts of intense pain in my brain recently:

Because for boys getting back to their ‘normal’ selves means racing around on scooters, having water fights and scaring little girls with slimy worms, while for girls it means wearing pink, playing with mummy’s make-up and screaming at said worms.

Comforting stuff.

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