The F Word credited for major rethink of “Cervix Savvy” advertising campaign…

See here….. Just goes to show that activism online can and does have an impact!

Lets just be very clear – it’s really important women are screened regularly for cell abnormalities on the cervix. Really important. Don’t put it off. But Camden – rabidly bad advertising idea!

Thanks to K for bringing it to my attention!

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