Set up by regular F-Word commenter Saranga, the blog has this as a mission statement:
We will cover superheroes, manga, alternative and web comics. We will not recommend anything where it is necessary to know decades of continuity. We will only recommend books that are available in a trade (collecting 6 to 8 of the monthly magazines) format so that you can get them from regular bookshops. We are keen on people using their local comic book shop but understand that they can be somewhat intimidating if you’ve never been in one before. To aid this, there will be a list of recommended local comic book shops made available.
We will aim to avoid comics with sexist, racist, homophobic or ableist overtones or intent. If there is some background to the comic, the writer or the art team that could contradict this policy, the issue will be mentioned and discussed within the review.
More here, including how to get involved as a contributor, reviewing comics and helping with their plan to branch out beyond the English language.