It follows a survey carried out by the Scottish government, which found that 23% of people thought a woman was partly responsible for being raped if she was drunk at the time of the attack, and 17% if she was wearing revealing clothing.
Their campaign ad helps to make the point that a woman is never, ever responsible for being raped. Never. Not if she is drunk, not if she has said yes before, not if she said yes to your friend, not if she is naked in the street.
Their website is a good source of information, and also has posters available for download, and details of a national helpline.
As I learned on my first ever Reclaim the Night march,